Re: "Truthiness isn't just in Stephen Colbert's head," Aug. 15.
Psychological research, proving that people are more likely to believe a statement if it is accompanied by a photo, has now established something advertisers have long known and Shakespeare knew 400 years ago.
In Coriolanus (Act III, scene II, lines 76-77) Volumnia tells her son, "Action is eloquence, and in the eyes of the ignorant, More learned than ears."
Les Desfosses
Victoria
