President Barack Obama was barely back in Iowa, ready to drink in the adulation of supporters, when the booze news broke: The White House beer recipe is out.
The tweet from presidential spokesman Jay Carney along the motorcade ride seemed light enough - we're talking about honeyflavoured beer here - but it also served up a reminder of a campaign imperative. Obama wants to be the guy with whom people want to have a beer.
As constituencies go, Obama would seem to have the voting bloc locked up, given that his opponent, Republican Mitt Romney, does not consume alcohol, given his Mormon faith.
But as a political symbol, beer is not just about beer.
It is about the likable, accessible, regular guy who relates to life in the real world and enjoys popping a cold one. Sure, taste counts, but so do votes.
Romney and Obama are both wealthy men who, in the final two months of the campaign, are trying to build support and turnout among the working-class crowd.
It is why Obama's day in Iowa was not just about his speeches in two cities, but his unexpected stop in Bob Roe's Point After Pizza & Lounge in Sioux City.
During his term, Obama even held a "beer summit" at the White House Rose Garden after a white police sergeant arrested black Harvard professor Henry Louis Gates as he tried to get into his own home in Cambridge, Massachusetts.
Obama has worked the crowds in sports bars and college bars. He has bought a round for folks at the Iowa State Fair, where the standard cry of political rallies - "Four More Years!" - morphed into the more memorable "Four More Beers!"
And now he even brews his own.
Well, the chefs at the most famous and powerful house in America brew it for him, but it was his idea, and he bought the brewing kit.
Word spread about the home-brewed White House beer last month when Obama, during another stop in Iowa, got in a conversation with a local resident about it. The president had an aide bring the man a bottle of the beer brewed in the White House kitchen.
Since then, growing interest and even a petition drive led the White House to release the recipe just as Obama starts his battleground-state tour toward the Democratic National Convention in Charlotte, North Carolina.
"Ale to the Chief," said the White House blog post, which included a link to the brewing process.
