The Canadian Press
TORONTO — So you’ve decided to take the plunge and make 2013 the year to sell your home.
Maybe you want to move up the property ladder into something roomier, say switching from a condo to a bungalow or from a semi into a fully detached two-storey with plenty of yard.
Or perhaps wandering through bedrooms left unoccupied by grownup kids has made you admit it’s time to downsize to a smaller, more manageable abode.
Whatever the motivation for sticking up the For Sale sign, some of Canada’s best-known on-air designers and real estate agents are pitching in with five things you can do to change that sign to Sold.
1 Get ruthless: Go room to room, decluttering and depersonalizing.
“Selling your house is about taking your personality out of it and having people going through it envisioning their own life and personality,” says Candice Olson, host of Candice Tells All on W Network.
That means doing a bit of a purge, agrees designer Jillian Harris, co-host with agent Todd Talbot of the series Love It or List It Vancouver, debuting Jan. 7 on the same network.
“Even if you don’t plan on throwing things away, you’ve got to get all of the clutter out of your house,” says Harris, who advises packing rarely used household items, overabundant decorative doodads and off-season clothing in containers, then storing them in the garage or at a friend’s or family member’s house.
That includes packing away most, if not all, of those framed family photos bedecking side tables and the fireplace mantel and taking down that gallery of magnet-held children’s artwork covering the fridge.
Even wall art should be assessed with an eye toward prospective buyers, says Olson.
“Art is very personal, but mirrors aren’t. Mirrors are great for adding depth and dimension and visual space and light. So I think walking in and seeing a console and a beautiful mirror over top — it’s non-committal art, with all the great things that a mirror does.”
2 Kitchen and bathroom: They’re the heart of the home, so make sure they show to their best advantage.
“It’s not a cliché; it’s truth: Kitchens and bathrooms sell homes,” says Hilary Farr, the designer half of the stay-or-sell duo on the original Toronto-based Love It or List It.
Farr says spending mega bucks on an all-out kitchen reno aimed at upping your asking price can backfire if the space doesn’t align with buyers’ tastes. And it may not result in a higher selling price, she warns.
Instead, Farr suggests painting or refacing kitchen cabinets and perhaps changing up the backsplash, a minimal area that nevertheless can deliver a visual punch.
“So you can give your kitchen a wallop in terms of style … [with] not too much money, and you don’t have to do any demolition.”
Olson agrees, saying episodes on her show featuring kitchen facelifts are rated No. 1 by viewers.
“We do a lot of facelifts on the show with refacing cabinetry using the existing bones,” she says, but even freshening up cabinetry with paint and updated hardware can give a kitchen a whole new look.
“There are paints for countertops, backsplashes, cabinets. It’s about the right preparation for all those surfaces. These are real budget makeovers, but selling a house is about impressions.”
When deciding whether the bathroom needs a do-over, Olson suggests homeowners ask themselves: “Is the juice worth the squeeze?”
“I don’t want people to go in and completely retile their bathrooms,” she says, again recommending a facelift that won’t break the bank. That could be as simple as repainting walls and trim (neutral colours are usually best when selling) and modernizing light fixtures.
“Lighting is key. It’s easy to wire up a couple of bathroom sconces.”
3 Welcome home: Present a clean, inviting space reminiscent of a hotel suite, one that would-be buyers want to stay in — permanently.
Worn-out hardwood floors should be refinished to a glossy sheen, or if still in good shape, they should be clean and gleaming, Farr says. “They’re the biggest area in your home, and they’re the first thing that strike you when you walk in the front door.”
Beds should look as if nobody has slept in them the night before, so a crisply made bed with plumped up pillows and shams are de rigueur, she says.
“Same in your bathrooms: fresh towels, fresh flowers, fresh soaps. Dress it up, make it look like the best hotel room you’ve ever seen, whether in reality or in a magazine.”
In the kitchen, countertops should be antiseptically clean and devoid of clutter but adorned with an eye-catching vase of flowers and a bowl of fresh oranges, “which also put a beautiful scent into the air.”
Jonathan and Drew Scott, the Property Brothers, recommend hiring a home stager to make your house stand out from other listings in the neighbourhood.
“Staging is such a crucial part of it,” says Drew, a real estate agent who finds potential properties for clients, which twin Jonathan then renovates for the show. “It’s just as important as any sort of renovation, because if a buyer can’t walk into a space and picture themselves living there, they’re not going to give you top dollar, for one, and they might just turn and walk away.”
“You can stage with a lot of your own furniture,” adds Jonathan. “On our show, we don’t get rid of everybody’s furniture. I can usually reuse about 50 per cent of their furniture. Some of the stuff, we may reupholster it; we may paint it.”
Bringing in a stager doesn’t have to be expensive, and the money spent is usually more than recouped with a higher selling price, Drew says. “A good home stager will work with your budget.”
4 Price it right: “One of the big things for 2013, if we see [the housing market] levelling off, is people pricing their properties right,” stresses agent David Visentin, Farr’s partner on Love It or List It.
“And that means investigating what your home is worth and not just throwing it out there at a price that makes you warm and fuzzy. Because things aren’t selling the way they used to.”
Drew Scott agrees, saying homeowners need to put aside their emotions. “This is a business transaction. You have to be realistic and that means having ... an agent that can come in and give you a non-biased opinion as to the value of your home.”
Todd Talbot, the co-host of Love It or List It Vancouver, says the city has seen price reductions on listings in the last few months, with homeowners dropping their asking price two or three times — a big change compared to a year ago.
“There wasn’t a sense of competition before, but now you are actually competing for fewer buyers. And if you want to have your place sell, you need to make sure it looks better than the rest. ... I think that the success is in the details, especially when it is officially a buyer’s market.”
5 Curb appeal: You only get one chance to make a first impression.
While the emphasis may be on dazzling would-be buyers with your home’s interior, don’t neglect the outside, the experts advise.
“Bump that up,” Visentin says, “because you want to make sure that no buyer that goes by your house doesn’t want to look at it.
“Paint the garage door or railing, put in shrubbery in the spring, make sure the grass is always cut. It’s not expensive, but it makes people look twice.”
