Is the 2013 Toyota Avalon the new face of luxury? If so, where does it leave Lexus, the luxury arm of Toyota?
The new Avalon is a paradigm shift for Toyota. Previously, buyers looking for luxury typically left the Toyota showroom and stepped into a Lexus showroom.
But the new Avalon is set to change all that. Once the word gets out, I wouldn’t be surprised to find Lexus, as well as BMW, Mercedes and other luxury buyers, dropping into Toyota dealerships to see what the fuss is about.
Toyota definitely set its sights on younger buyers this time around. The conservative, buttoned-down look is history. The new body is stunning, looking especially good in black. Curves, lines and creases all but shout classy and cool. Suddenly, this is a car a 30- to 40-year-old won’t mind being seen in.
