Victoria plant-based 'meat' company partners with Pamela Anderson

A Victoria-based plant-based "meat" ­company has a new charitable partnership with model and actress Pamela Anderson to ­support animal rights and vegan eating.

The Very Good Food Company produces and distributes plant-based meat alternatives under the Very Good Butchers Brand. Founded out of the Denman Island ­Farmers Market, it ­operates in the Victoria Public Market in the Hudson Building and wholesales to dozens of stores across ­Western Canada.

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Anderson, a Ladysmith native, runs the Pamela Anderson Foundation supporting organizations and individuals protecting human, animal and environmental rights.

“It is a thrill to have my ­foundation associated with a butcher: a 21st century butcher who uses technology to create plant foods that help animals, human health, and our planet,” Anderson said in a ­statement.

CEO Mitchell Scott said the Victoria company was excited to do its part to support the ­foundation in its efforts to spread awareness for animal rights and plant-based diets.

“With such a massive platform, including over a million followers on ­Instagram, Pamela is a powerful change-agent, and we’re honoured to have The Very Good Butchers brand be featured as part of her ­campaign.”

For the month of October, the company will run a promotion on The Very Good Butchers online store. Any customer that uses the discount code “Pamela” will see 25% donated to the ­foundation.

In addition, The Very Good Butchers will be releasing a number of specially marked packages of plant-based meat into retail stores, with 10% of proceeds donated to the ­foundation.

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