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Victoria-based Redbrick buys U.S. email marketing firm

Victoria tech firm Redbrick has expanded its portfolio of digital companies by acquiring U.S.-based Delivra, a digital marketing company.
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Redbrick’s downtown office in 2017. Delivra is the fifth company to come under the umbrella of Redbrick, which provides software tools for entrepreneurs and small and medium-sized businesses. DARREN STONE, TIMES COLONIST

Victoria tech firm Redbrick has expanded its portfolio of digital companies by acquiring U.S.-based Delivra, a digital marketing company.

Redbrick, which provides software tools for entrepreneurs and small and medium-sized businesses, sees the ­acquisition as a means of extending its reach and expanding its ­business.

“Delivra offers in-depth knowledge in supporting ­digital entrepreneurs and SMBs with the delivery of marketing content through automated and personalized emails,” said chief executive Tobyn Sowden. ­“Redbrick’s portfolio is ­growing with the potential to support entrepreneurs through the ­digital space with a full suite of conversion tools.”

Delivra is the fifth company to come under the Redbrick umbrella.

Since 2011, Redbrick has also either built or acquired ­Leadpages, Shift, Rebase and Assembly.

Delivra claims to help businesses execute multi-channel marketing campaigns, sending 200 million messages per month on average to a global network of contacts.

The acquisition is seen as a complement to ­Leadpages, which helps establish a ­digital web presence for small ­companies.