Ikea Canada’s plan to transform its business model is not going to include opening a store in Victoria.
An Ikea Canada spokeswoman confirmed the company’s “global transformation” project that includes opening smaller, city-centre locations would not be on the cards for the Island.
“Our current focus for the city centre approach is on the Toronto market. At this time, there are no additional markets identified,” said Ikea’s Kristin Newbigging.
Last year, Ikea announced a multi-year process to transform its business model around the world to accommodate the “changing way our customers live and shop” due to urbanization and new technology.
Ikea plans to look at new store formats, enhance in-store experiences, invest in its digital experience and improve its distribution networks.
The plan also calls for significant cuts in jobs across Ikea Canada, which has 14 stores, an online store, five pick-up and order points and 17 collection points, including Victoria and Nanaimo.
Ikea once had a store in downtown Victoria, but it closed in the late 1980s.