Tracy Redies, a University of Victoria graduate and mother of four who led the 140-branch network of HSBC bank in Canada, has been named the new chief executive of Coast Capital Savings.
Redies takes the top post at Canada's second largest credit union on June 8 and succeeds Lloyd Craig, who leaves in early June after a 23-year career with Coast Capital and one of its heritage credit unions.
Named one of the top 100 most powerful women in Canada by the Women's Executive Network in 2007, Redies -- a Surrey resident -- joins Coast Capital Savings after a 20 year career with HSBC. She was most recently the bank's executive vice-president, personal financial services and wealth management, responsible for HSBC locations nationwide. Redies previously held the position of president and CEO of with HSBC.com, and was head of HSBC's Global eCommerce Centre of Excellence, where she led a IT team of 700 located in international centres including Chicago, London, Hong Kong and India.
Bill Wellburn, chairman of the Coast Capital Savings board of directors, said Redies was selected after an extensive national search. He made the announcement after the credit union's annual general meeting in Victoria late Wednesday. "Tracy has an established record for increasing customer acquisition, sales and revenue. That track record along with her extensive experience in the financial industry, her business savvy and her engaging leadership style, make her a natural fit for Coast Capital as we move into the future."
Wellburn added the credit union was "pleased that we're able to hire someone who lives here in British Columbia, someone who knows Coast Capital Savings well from the outside and really appreciates the difference we make in the communities we serve."
Redies said she is looking forward to the challenges presented by taking on the top executive role. "I am thrilled," said Redies. "Joining a financial institution with such an outstanding reputation for excellence in service, products and management is very exciting. I have watched Coast Capital grow in size, market share and brand recognition over the past few years and am looking forward to contributing to its continued success."
Redies holds a bachelor degree in economics and Asian studies from the University of Victoria and a masters in business administration from the University of British Columbia. She is also a director of the C.D. Howe Institute, Vancouver Board of Trade, as well as C.H.I.L.D. Foundation USA.
