Re: “Tourism group drops new tag line because it was already used,” Sept. 13.
It looks to me as though Tourism Victoria is profoundly out of touch and needs an internal refresh, not external. I think Tourism Victoria is a more effective name than Destination Greater Victoria, since at least it relates to the function.
Moreover, “Oceans apart from ordinary” is a ludicrous motto. If that’s $150,000 worth of effort, then Destination Greater Victoria needs an internal overhaul, starting at the top, and starting with a reversion to its previous name.
As a refresh, this is equivalent to repainting an old car in an appalling colour with a brush.
We deserve better.