Heart flags stir wave of support for Rapid Relief Fund

Donate online at RapidReliefFund.ca. More options below. 

Heart flags inspired by one that ran in the Times Colonist continue to generate support for the Rapid Relief Fund.

The flag was printed as a thank-you to Canada’s front-line workers during the COVID-19 pandemic.

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Victoria’s Flag Shop is making the flags as fast as it can, and is donating $5 to the fund from each flag sold. The total donated so far is $1,500, with more to come, said owner Paul Servos.

It’s been a challenge to keep up with demand, he said, adding the heart flags have also generated enthusiasm in Vancouver and around the country.

On Wednesday, the shop sent about 100 of the flags all over the Island. “You started something very special,” Servos said in an email to the Times Colonist.

Servos said he has encouraged other Flag Shop franchises in Canada to choose charities to support with either heart flags or rainbow hope flags, which are popular in eastern Canada.

Servos said he is partnering with Adams Storage on a 10-foot-by-20-foot heart flag that should be ready next week.

The Rapid Relief Fund was established by the Jawl Foundation, the Victoria Foundation and the Times Colonist for emergency relief for those affected by the COVID-19 pandemic.

More than $5.2 million had been raised by Thursday afternoon.


Tax receipts will be issued. If you are open to receiving your tax receipt by PDF, please include an email address with your donation.

• Online: RapidReliefFund.ca

• Phone: 250-381-5532

• Mail: Send cheques (made out to the Victoria Foundation) to RapidRelief Fund, Victoria Foundation, 200-703 Broughton St., Victoria V8W 1E2

The Rapid Relief Fund was created by the Victoria Foundation, the Jawl Foundation, and the Times Colonist to help people in need as a result of the COVID-19 pandemic. CHEK Television and Black Press are helping to boost awareness.

Donations are being distributed through the Victoria Foundation.


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