PARIS — Rihanna, the first black woman in history to head up a major Parisian luxury house, has unveiled her first fashion designs for Fenty at a pop-up store in Paris.
The collection, named after the singer-turned-designer's last name, comprises ready-to-wear, footwear, accessories and eyewear. It's available for sale in Paris' Le Marais area from Friday and will debut online May 29.
Rihanna said Wednesday that "this is a moment in history ... It's a big deal for me and my entire generation."
Fenty says the brand will be based in Paris, but will operate from a digital flagship on a "See-Now-Wear-Now" model forgoing the usual luxury fashion seasonal previewed designs.
It's expected to capitalize on the acclaim received by her most popular luxury venture Fenty Beauty line.