The most highly-anticipated doughnut drop of 2021 kicks off in participating Tim Hortons restaurants across Canada and the United States today.
Starting Monday (Nov. 29), "Beliebers" and die-hard Timmies aficionados can sink their teeth into three new flavours of Timbits — Tim Hortons' iconic, bite-size doughnut holes.
Aptly named "Timbiebs" to celebrate the partnership with the "Yummy" pop star, the flavours include Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle. Additionally, Tim Hortons is selling a co-branded merchandise lineup that includes a cozy beanie, a fanny pack, and a tote bag.
"Doing a Tim Hortons collab has always been a dream of mine," said Bieber in a release. "I grew up on Tim Hortons and it's always been something close to my heart."
Eager Vancouverites took to Twitter Monday morning to share their enthusiasm, mixed feelings, or utter disgust for the sweet treats.
Popular Canadian crooner Michael Bublé shared a hilarious TikTok where he admitted that "Timbiebs" is "cute" but that he had a better idea.
"I feel like it's a bit of a missed opportunity," he said. "I mean, no one thought of Bublé balls?"
While Timbiebs are a hit with many Tim Hortons fans, others aren't loving the Bieber-themed minis.
The TimBiebs are so gross y'all 🤢 Not even trying to be a hater, I thought they would be good.— Crystal (@MsCrystal87_) November 29, 2021
Other people had high expectations for the Bieber-inspired pastries, although they didn't say they were gross.
Just wanna say the tim biebs are literally just normal flavoured timbits with different glazes.. laaaaaaaame— meghan (@tweetsbymeghs) November 29, 2021
Some people are raving about the taste but feel somewhat embarrassed asking for the sweet treat. One man commented: "I felt like the workers were judging me."
Tim Biebs review:— Crazycanuck1985 (@Crazycanuck1985) November 29, 2021
Birthday Cake Waffle: 8/10
Chocolate White Fudge: 10/10
Sour Cream Chocolate Chip: 9/10
Experience of walking in to Tim Hortons and mustering up the courage to ask for "Tim Biebs" : -3/10 #Timbiebs pic.twitter.com/poHY5IlJHd
Am I the only one who felt awkward ordering the Bieber balls sorry I meant timbiebs? I felt like the workers were judging me lol 😩😭— Joel (@jbanez_) November 29, 2021
Many "Beliebers" are also buying the merchandise associated with the pop star's doughnut drop.
Latest Foodie News: Justin Bieber’s Timbiebs March Just Dropped in Canada and US pic.twitter.com/o2ozuvVOyh— Diana (@foodologyca) November 29, 2021
I feel like I need to get timbiebs merch just in case it becomes valuable one day— Meliha (@melihau_) November 29, 2021
do you think tims will give me an extra timbiebs box if I asked lol— sarah (@lostinjpn) November 29, 2021
But many locals aren't thrilled about the cost of the highly-anticipated Timbiebs accessories — especially when a toque costs a whopping $33.
When you go to @TimHortons for #Timbiebs and they didn’t understand a word I said when I wanted a toque/beanie and they kept asking me if I wanted an ornament or a mug!?!? When they finally understood… Why the fuck is a toque $33!?!? @justinbieber make it make sense!— 🌻Minnie🌻 (@MissMinnieei) November 29, 2021