A dancing and singing Sesame Street character and a Harry Potter-based DVD game could be the top toys during the 2011 holiday season, according to an industry guide released on Monday.
Let's Rock Elmo and Scene it? Harry Potter: The Complete Cinematic Journey are two of the favourites that have made the list of the 20 hottest toys compiled by the Toy Insider to help shoppers find the perfect present for children.
"The list tries to take some of the stress out of shopping," said Laurie Schacht, co-publisher of the Toy Insider. "We don't want the toys to end up at the bottom of the closet. We look for toys that engage the children fully."
Industry insiders and experts spent almost a year sorting through the thousands of choices to compile the list. All 20 toys were released within the last year.
Schacht said the biggest toy trend this year is social games that promote face-to-face interaction between children and parents, such as the Redakai Championship Tin, recommended for six-to eight-year-old children and uses trading cards with 3-D and animation features.
"It's about getting people together," Schacht said. "We are also looking at social networks, apps and video games."
Angry Birds Plush toys, which are expected to be a hit for children six to eight years old, are based on the popular cell phone app Angry Birds.
Educational learning is another big trend with Leapfrog's Leappad, a learning tablet designed specifically for children aged three to five, among the favourite toys for that age group. It includes a built-in camera and video recorder.
"This is learning where they have so much fun, they don't even notice it," Schacht explained.
Pop culture references also found their way onto the list with a toy called Justin Bieber Rockin' Tour Bus and Concert Stage, which enables young girls, aged six to eight, to pretend they are on tour with the popular teen idol.
Scene it? Harry Potter: The Complete Cinematic Journey, which is suggested for children nine years and older, allows fans of the J.K. Rowling series to test their knowledge of the eight movies.
Another favourite for that age group is uDraw Game Tablet that lets users paint, draw and colour and comes with an art-based video game.
For the pre-school set, look at Pocoyo Swiggletracks, which enables toddlers to create their own car tracks, Plasmabike, which does not need training wheels, and Chuggington Interactive Railways.
