Stones Jewellery has been making Victoria sparkle with unique, Canadian-made jewelry for over 40 years.
Nestled in the lobby of the landmark Empress Hotel, this family business is an institution in the city. “Almost all of our pieces are designed in-house, and we make a point to carry rare and unique stones that you won’t find anywhere else in the city,” says Brandon Toone, Store Manager at Stones Jewellery. Stones Jewellery’s in-house designers create a range of items to reflect their customers in the city of Victoria, everyone from newly-weds to seasoned collectors.
With its old-world charm and modern outlook, Victoria is an eclectic city, and the Stones Jewellery team makes sure to carry designs that appeal to every taste and style. “Art Deco to totally modern, every piece we design is totally unique,” says Toone.
From the outset, Stones Jewellery has always focused on eye-catching, coloured gems, but the shop is home to a stunning collection of diamonds as well. “We have an incredible selection of white and yellow diamonds,” says Toone, who goes on to note that the settings are designed, as always, to capture the imagination and suit any style.
This summer, Stones Jewellery launched a new, sit-down experience designed especially for couples looking for the perfect engagement ring. “Getting your engagement ring at Stones Jewellery, right inside The Empress Hotel, is an incredible memory,” says Toone.
While many jewellery shops focus on brand names and the high prices that come with them, Stones Jewellery favours high quality designs without a name brand mark up. The Stones Jewellery signature is rare, coloured gems. Always unusual and unique and never lab-grown - the gems are true statement pieces.
“We carry a lot of exotic stones that few people have,” says Toone, “things like Alexandrite and Tsavorite that are very coveted.” The handmade pieces at Stones Jewellery are heirlooms in the making, designed to last for generations. Each item is backed with an included warranty and experts at Stones Jewellery happily repair damaged items.
A commitment to quality and artistry is the foundation of all the pieces on offer at Stones Jewellery.
Shopping at Stones Jewellery is always a personal experience. The small team of four takes pride in cultivating lasting relationships with customers, even recognizing familiar faces years later. Along with attentive service, Stones Jewellery offers specialized, in-depth knowledge about gems and jewellery that has won them a loyal following. “We have people who have been shopping with us since the beginning,” says Toone.
Whether it features exotic, coloured gems or magnificent pearls, each item has a unique, distinctive quality. To appreciate that uniqueness, browsing in store is ideal. However, Stones Jewellery has recently launched a re-vamped website and a small e-shop for those who would like to peruse from home.
The shop’s Facebook and Instagram pages are another way to interact with these dazzling designs from afar. If a little sparkle is calling your name, Stones Jewellery is a perfect place to start your search.
Whether it’s the knowledgeable, friendly staff or the timeless ambiance of the shop, one thing is certain - shopping at Stones is a memory that won’t soon fade.
