Above every stove or cook-top hangs an opportunity to express yourself.
No more are we stuck with a boring, bulgy box that howls from a space beneath the spice cabinet.
Now that the kitchen is one of the most popular places to gather, range hoods are evolving and competing to be a focal point.
They are floating elegantly above a voluptuous kitchen island and commanding attention from a wall.
Make the right choices, and you can have a sleek new kitchen ventilation system that has power and a purr - for an investment starting at about $400, plus installation.
It would be easy to spend a lot more. Prices for custom and high-end decorative hoods can quickly climb to thousands of dollars.
Homeowners are turning on to the trend. From the artsy to designs with attitude, decorative range hoods are turning up in settings from contemporary to traditional.
"If you're doing a traditional home, there's no reason you couldn't use a more decorative hood," said Lora Donoghue, past president of the National Kitchen and Bath Association's Carolinas chapter.
Form over function? Not necessarily. Range hoods are more powerful than ever, with blowers moving air at rates from about 11 to 40 cubic metres per minute or more. Check online consumer reviews to avoid noisemakers.
The might and muscle is important these days.
Ranges in many homes are big, sometimes six to eight burners.
That's a lot of territory for a range hood to cover to remove the grease and steam bubbling up from the pots and pans.
"If it isn't leaving the house, [the greasy steam] is on - guess what - beautiful new cabinets, carpeting, upholstery, walls, pictures and you," says Jan Byers, manager of the Sub-Zero/ Wolf showroom in Charlotte, North Carolina.
Many homeowners still prefer traditional decor. About 70 per cent of customers want a traditional look when they come to Ferguson Bath, Kitchen and Lighting Gallery, in Charlotte. A custom hood built by a cabinet maker is often their choice.
A hood can be built to match the cabinets - and the size of the range.
"Basically, if you can draw it on a CAD [computer-aided design] program, they can make it," said Liz Gant, Ferguson's appliance manager.
A custom hood will need a liner and an insert, which includes all of the innards that do the dirty work.
A decorative range hood is a second option. The single unit combines a hood and insert. These often have a more contemporary look.
Lighting is usually built into a ventilation system.
Halogen, florescent and LED fixtures are common.
While design is important, customers want a model that works well above all.
That means power without the howl.
"The No. 1 concern is consumers want something quiet," Gant said.
A family that cooks four times a week can produce about a gallon of grease and two gallons of water in the form of steam every year, says Byers of Sub-Zero/ Wolf.
The blower in the kitchen's ventilation system is designed to remove both.
The best option is a blower that is vented to the outdoors. Range hoods that recirculate air through a filter generally don't perform as well.
The strength of the blower should be based on the size and features of the range.