On Tuesday those who tuned into CBS' Price is Right game show saw a six-night stay at the Prestige Treasure Cove Hotel Prince George as a prize offered during the episode's fourth game and a contestant from California won.
"When producers approached us to participate, it was a no brainer," Craig Briere, the hotel's owner and president, said.
"It's such a legendary game show to be a part of and we're thrilled that the contestant won the prize and we'll have the opportunity to showcase our beautiful city to him."
It's a great opportunity that provides huge exposure to the city of Prince George and to the property, he added.
The game show is watched by more than 5.4 million Americans a day, in addition to its dedicated Canadian fans. The international exposure is considered to be very beneficial to the city as well as to the hotel, which is undergoing an expansion that will be completed by fall of 2020.
"It's a very exciting time for us," Briere said. "We can't wait to show off our new property to this prize winner, as well as to all upcoming guests."
