Victoria media firm lands $3-million deal

Victoria-based digital news agency SendtoNews didn't have to look far for venture capital. The emerging media company secured $3 million in funding Thursday from investors in it's own backyard.

The co-founders of RevenueWire Inc. - Victoria entrepreneurs Don Wharton, Elton Pereira, Adrian Pereira and Myron Pereira - came up with the cash that will allow SendToNews to roll out a North American digital sports video distribution network.

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"We now have the financing to complete the launch of the continent's first expansive sports video distribution network for the digital age," said Send To News CEO Greg Bobolo. "Initial interest from newsrooms is very high and we are in active discussions with more than 30 strategic partners."

SendtoNews provides video highlights to sporting organizations, news outlets and leading brands. It debuted its cloud-based multimedia distribution platform at the 2010 Winter Olympics and now distributes content for a growing roster of leading content providers and premier sports organizations.

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