Re: "Sewage ads axed after complaints," Nov. 6.
That the Capital Regional District has axed its pro-treatment sewage ads after complaints of being inappropriate during a byelection is good news.
That it has an advertising budget of $100,000 allocated to sewage treatment alone is shocking news. That it will use that money to promote a plan consistently refuted by legitimate science (you won't hear about that in the promotional ads) is deceptive and misleading.
Advertising has the potential to persuade people to accept what they might otherwise oppose. All critical information should be included in the ads.
We are paying for this advertising. We will be on the hook to pay for this plan. We have a right to know.
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