Luigi, the little African lovebird with a unsatiable appetite for shredding paper who rocketed to fame this year on CBC's The Dragon's Den, has another new job.
Luigi and his Victoria owner, Mary McQueen, announced a formal business arrangement with Island Document Storage and Shredding as the company's "official spokes-bird." Owners Gunn and Kirk Yardley said the company and Luigi obviously share the "same passion" for shredding. Luigi has a blog on the company's website www.idss.ca and is tweeting on @LuigiShreds.
David Chilton, the Dragon who invested in McQueen's Hand and Beak greeting card company, is a big fan of the little bird.
"It's truly crazy how popular that little bird is. The Hand and Beak pitch is one of the most memorable in Dragons' Den history and that's saying something." Chilton helped McQueen and Luigi secure a deal with Hallmark Cards this year.
Luigi shreds paper with sewing-machine precision and McQueen fashions greeting cards with the strips.
Island Document is a family operated company with offices in Victoria and Ladysmith as well as drop-off locations in Duncan and Nanaimo.
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