Fashionistas take note — the first H&M on Vancouver Island is opening Feb. 21 at noon in the Uptown shopping centre.
It’s the second of three fashion powerhouses to open in one building, at 3600 Uptown Blvd.
Forever 21 opened in 21,240 square feet on Dec. 22. The third fashion tenant will be Canadian-owned Joe Fresh, slated to opened in early March in 13,000 square feet.
H&M, or Hennes and Mauritz Inc., will fill 18,000 square feet in what will be its 62nd store in Canada. Founded in Sweden, the company has 2,800 stores around the globe.
H&M sells clothing and accessories for women, men and children.
The first 300 people in line for the Uptown H&M store’s opening will receive scratch cards offering price discounts. Other promotions are also scheduled, Emily Scarlett, company spokeswoman, said from Toronto on Thursday.
H&M will also launch a program to accept donated clothing. Each bag donated will give shoppers a $5 credit on their next $30 purchase, Scarlett said.
The aim of the program is to prevent clothing going to landfills, she said.
Donations will go to the company’s two Canadian warehouses where they will be accepted by another company I:Collect, which will pay H&M for donations by weight. The money will be distributed to charities.
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