In the sophisticated Canadian media market, smart consumers expect retailers to have an online presence. There were 25 Million Canadians online in December 2012. Ninety-One percent of online Canadians (22 Million) visited News and Information sites in December. Newspaper websites (sub-category of News and Information) had over 15.8 million unique visitors, spending an average of 39 minutes per visitor on newspaper sites, up 5% from December 2011.
(Source: comScore, Inc., Total Canada, All Locations, December 2011).
Studies show that visitors to websites are more likely to trust advertising from newspaper websites than from other websites. We offer a loyal, desirable and engaged audience. Expand your print advertising reach and frequency by tapping into Victoria's local news and information site, timescolonist.com (part of the canada.com network). As a leading local online destination for news, business, sports and entertainment, timescolonist.com provides a full range of creative advertising solutions to reach your target audience starting at as little as $500.
timescolonist.com has become a market too big to ignore! As of October 2011, there were 266,000 unique visitors to timescolonist.com! As of October 2011, there were 4.6 Million page views to timescolonist.com!
Source: comScore MediaMetrix, Total Canada, All Locations December 2011-3 mth Avg. (Oct/Nov/Dec 2011)
Rates Effective September, 2011.
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